The process of creating the prints ultimately led me to mixed media. While I enjoy working digitally with software like Photoshop and Illustrator, I wanted a strong physical base to build upon. I also aimed to avoid a traditional logo t-shirt, which felt conceptually unappealing, especially for a brand that wasn’t yet well-known. Instead, I found a way to seamlessly integrate the logo into the print design, making the shirt both graphic and subtly branded.

PRINTS

SOMBRE draws inspiration from the many facets of the night, especially the underground nightlife scene. Therefore, this print was designed to symbolize the various personas one can embody once the sun is down.

CONCEPT