Shot by Mathis Jot in Paris.

I oversaw both production and set design, as well as decisions regarding camera angles and framing. I had to ensure the images were versatile—suitable for cropping to a clean white background for product shots, while also working for social media and branding purposes when left uncropped. To tie the lookbook to the narrative of the "MINUIT" campaign film, I conceptualized a portal in a Klein blue color, a defining element of the collection. I sourced blue cardboard pillars, which I arranged and later edited to appear smoother, drawing inspiration from the idea of a surreal, dead forest.